MASS CUSTOMIZATION 4.0

Development and dissemination of skills and tools of mass customization and tailoring for smart living SMEs

The MC 4.0 project improves the innovation base of Smart Living SMEs to face the new challenges of competition and INDUSTRY 4.0 in the program area. Local bases are created for increasing their ability to meet the specific needs of the individual customer at affordable costs (MC – Mass Customization) through digitized customization processes (4.0), which bring the customer closer to the production chain of SMEs by lowering costs, speeding up times and ensuring product quality. The digitization of the customization process passes through increasingly high-performance product configuration tools – Product configurators – which perform the strategic function of directly connecting customers with the company’s back office. To achieve these results, more than 120 SMEs are directly involved between Italy and Austria and a representative partnership is activated for scientific and technological knowledge (PP1, PP3, PP5), needs of SMEs (LP, PP2, PP7) and industrial realities (PP4 , PP6). The partners: – develop MC 4.0 Evaluation and guide tools specific for SMEs; – design and launch MC 4.0 DEA CENTER, which co-develop MC 4.0 in individual SMEs; – structure and animate Clusters of SMEs interested in MC 4.0; – launch an MC 4.0 PLATFORM equipped with services for MC 4.0, including B2C communication; – launch a sustainable Cross-border network of MC 4.0 skills for SMEs.